
Let's get the bliss on!
Sama is an Urdu word meaning captivating ambience and is also an abbreviation of Sashi Malik, the designer behind the label.
A product of the National Institute of Design Ahmedabad, Malik is a Furniture and Interior Design graduate from Faridabad, India. She is passionate about light as a medium and creates refreshing new experiences with each product. Sama was born as a result to deliver profound uplifting experiences perceived through our multiple senses.
Sama is a mood, and also the creator of a mood.
Sama equals comfort that redefines how we unwind, relax and connect with ourselves.
We promote self-care by exploring the harmonious nature of light through material, form and clean aesthetic, to encourage people to stop and take notice.
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Eco-Friendly and Sustainable Products
At sama we work with natural materials like silk, jute, ceramic etc that can be either reused, recycled or decomposed and also metals like stainless steel and brass that have a long life can be reused. Not only the materials, but even our process is also very sustainable. We follow a circular approach towards building our business and the process of production that allows us to produce without straining the environment even further. While at the same time efficiently using the materials and making sure that the waste is treated properly.
For example
Jute: naturally fireproof, recyclable, reusable, decomposable, rejuvenates the soil, doesn't use pesticides or fertilizers, durable product.
We promote self-care and encourage people to take out time for themselves in order to maintain their peace of mind and reduce the stress people go through in their daily life. Sustaining minds for a better future.
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about sama

BRAND VISION
Promoting self care and taking out time to connect with oneself by creating a safe space to let your hair down

BRAND MISSION
Redefine the way people relax and unwind by creating harmonious experiences through our products.

PHILOSOPHY
Happiness is the only intention.









Accomplishments
2022
2022
2021
2021
2021
2021
2020
2018
2017
Published in Design Connect Magazine
Nominated, Invited and Exhibited at Salone Del Mobile (Salone Satellite)
Finalist for Lexus Design Awards
Finalist for Elle Decor Edida Young Talent
Invited for Edit Napoli
Invited for Stockholm Design Week
Mention by Circular Design Challenge in association with Ellen MacArthur Foundation.
Special Mention (Second Place)
International Product Design Award
Conducted by UNI
Shortlisted in Boun Urbanscape as one of the fifty shortlisted entries where participants from 68 countries had participated.